Though other organisations like the Coalition of Asian Pacifics in Entertainment (Cape) have spent the last 30 years in a similar line of work, Gurung says there’s no competition: “Bing is also on the board of Cape, and most Cape board directors are Gold House members, so we see many synergies there.” Lin adds, “We [all] have a lot of desire to see the next generation of Asian entrepreneurs carry on the torch.”

The trio’s plans don’t stop at the US borders. “We’ve been dating the Singapore Economic Development Board for two years and, just a few months ago, we signed a three-year deal,” says Chen. The team is hard at work building the next Silicon Valley and Hollywood there, as a gateway to the rest of Asia. By deploying their network, research, consultancy, accelerators and media arms, they hope to provide the right expertise to ensure that Gold House can create a globally resonant go-to-market plan for companies in the east—ensuring that the companies and their content can be distributed in mainstream magazines, billboards and television, particularly in the west.

At last year’s Singapore Grand Prix, Gold House unveiled Gold Glove, a new initiative to help the next generation of Asia-based families and leaders navigate new opportunities in North America, as well as an expansion of Gold House Ventures to help Asia-based leaders invest in the next generation of founders and companies. 

The team has further plans to take Gold House global. The Gold Bridge initiative, which was announced by Chen at 2023’s Gold Gala, focuses on strengthening ties between communities, industries and, more importantly, across continents. “How can we build a Latino Gold House or the African Gold House?” he asks. The group is committed to celebrating Asian and individual excellence. Chen says, “Kurt Cobain said: ‘They laugh at me because I’m different. I laugh at them because they’re all the same.’ My parents always said you should only ever want to be yourself.” With the work being done at Gold House, this mantra of embracing one’s uniqueness and authenticity has become the cornerstone of its mission. Chen adds: “My real goal is that we cease to exist. Because we shouldn’t have to tell people why we should be supporting each other— we should all just be doing it.”