There’s no better time than the holidays to support your favorite brands, and for me, that means shopping from Asian American- and Asian–owned businesses. As someone who’s both Asian American and serious about gift-giving, I love to discover and celebrate Asian-owned businesses, particularly those that were born out of specific interests or needs in our community (or just aim to create really cool stuff).

For instance, fine jewelry brand Kinn is known for its nameplate necklaces, pendants, and bracelets, which are personalized with a variety of Asian character styles. Deepica Mutyala created Live Tinted to solve unique beauty concerns for all skin tones, specifically underrepresented shades. Through Nguyen Coffee Supply, founder Sahra Nguyen works directly with Vietnamese farmers to bring Vietnamese coffee culture to America. Covry, which designs elevated and inclusive eyewear, was built in response to the lack of comfortable glasses options for diverse face shapes. And you’ve likely heard of editor-favorite Calpak, which was founded by first-generation Korean immigrants Edward and Judy Kwon.

Whether you’re shopping for your loved ones or treating yourself, we’re here to help with the best gift ideas from Asian American- and Asian-owned businesses for various budgets and interests. You’ll find something for everyone, from stylish friends who seem to have it all to wellness enthusiasts obsessed with self-care. Keep scrolling for items from Asian-owned businesses to shop this holiday season and beyond.