Healthcare stories deserve to be told in a more aspirational and multi‑dimensional way. This shoot took place at a real medical school in Taiwan, where we collaborated with their instructors and students. By incorporating medical education scenes, we showcased a side of healthcare that is rarely seen in the advertising world—one that reflects the dedication and learning behind the profession.

We built a comprehensive and inclusive narrative, capturing healthcare from both the medical team’s and the patients’ perspectives. To challenge stereotypes, we featured male nurses, female doctors, young doctors and experienced instructors. The patient representation was equally diverse—young, middle‑aged, women, men, and an indigenous family with twin girls—all brought authenticity to the patient experience.