Setia applied AI across sales and construction workflows through collaborations with proptech startups.

S P Setia Berhad received the AI (Real Estate) category award at the Malaysia Technology  Excellence Awards 2026 for deploying artificial intelligence across selected property development processes. Delivered under the Bengkel Inovasi GLC (BIG) programme, the initiative focused on improving sales efficiency and strengthening construction quality through automated lead qualification, design document analysis, and site inspection support.

Work commenced with two core objectives: advancing inclusive homeownership through more efficient sales engagement and reducing defects to improve construction quality.  Solutions assessed included AI sales agents and AI-visioning-based inspection solution.

After completing proof-of-concept projects with Setia’s business units, an AI-driven voice and messaging startup was appointed to manage initial customer enquiries, qualify leads,  and direct eligible prospects to the sales team.

For construction, site imagery captured via helmet-mounted cameras was analysed using  AI to flag potential defects, expanding inspection coverage and reducing the time needed to verify issues and generate reports during construction and pre-handover.

Implementation was supported by business unit champions and cross-functional teams spanning digital & innovation, commercial, quality management, and legal. Startup showcases were conducted to strengthen internal awareness and engagement across the organisation.

The work aligns with Setia’s innovation governance through its Tech & Innovation Council,  internal operating framework and partnership with venture builder Antler Ibex. By embedding AI into the workflows, Setia aims to enhance customer experience, strengthen build quality and deliver long-term value in support of its aspiration to build sustainable communities with enriched lifestyles.

Setia remains committed to leveraging technology and data-led innovation to support more sustainable development outcomes, strengthen operational efficiency, and deliver enduring value for the communities it serves.

The Malaysia Technology Excellence Awards, presented by Asian Business Review, recognise technology innovation and digital transformation in Malaysia. 

The Malaysia Technology Excellence Awards is presented by Asian Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company’s outstanding contributions in pursuit of technological innovation, please contact Danica Avila (+65) 3158 1386 or [email protected].