The South Asian House initiative is back at SXSW with the festival’s first-ever South Asian music showcase. Featured acts include Jay Dhami, Bodur, Simar, Avara, Meetu Chilana, The Tabla Queen, DJ Anupi, Bollyflow and The Diversity Band. In addition, South Asian co-founder and film producer, Jitin Hingorani (“Zende”), will highlight the Telugu-language film industry becoming a healthy disruptor in the business of global cinema along with producers and directors Deepak Reddy and Sachin Dheeraj, actor Pooja Kumar, and Enowate’s Anil Shankaramanchi, who markets Telugu films in the U.S.

Following the SXSW U.S. premiere of South Asian-themed “The Queen of My Dreams,” which bowed at Toronto 2023, South Asian House will co-host the film’s premiere party in partnership with Canada House, Agliff, Isf, and the film’s producers Baby Daal Production, Spark Features, and Shut Up & Colour. South Asian House is also hosting a mixer to…