The cinema is screening five films this month, starting with Hindi film ‘Azaad.’
Set in the 1920s, ‘Azaad’ follows a young stable boy and a horse named Azaad as they navigate rebellion and tyranny.
Their bond becomes a symbol of courage in India’s fight for freedom.
Other Hindi films set to screen at Vue in the coming weeks include ‘Sky Force,’ a story inspired by true events surrounding a deadly air strike between India and Pakistan.
‘Deva,’ screening from January 31, follows a rebellious police officer who uncovers deceit and betrayal while investigating a high-profile case.
The Malayalam movie ‘Praavinkoodu Shappu’ is set to arrive at Vue on January 24.
The film unravels a mystery at a toddy shop where 11 people, after a night of playing cards and drinking, become suspects when the owner is found dead.
Vue Reading’s general manager, Rohin Hamedi, expressed pride in the cinema’s role in promoting South Asian films.
He said: “The appetite for South Asian films continues to soar and Vue is proud to champion this brilliant content.
“Dedicated film festivals and cultural events celebrating South Asia’s vibrant storytelling, coupled with increasing global recognition and growing audience demand, have helped shine a spotlight on this incredible industry.
“We’re proud to call ourselves home to so many brilliant South Asian titles this year.”
Vue Reading is part of the Vue Entertainment group, which holds the number one market share position in the UK, with 93 cinemas throughout the UK and Ireland.
The cinemas, boasting more than 850 screens, offer a range of seating options, including stadium seating, VIP seats, and luxurious recliners.
Vue cinemas screen a variety of content, from highly anticipated blockbusters to event titles such as opera, ballet, musicals, national theatre, sporting events, and concerts.
The increasing demand for South Asian films is not just a local phenomenon.
Dedicated film festivals and cultural events have celebrated South Asia’s vibrant storytelling, boosting the industry’s global recognition.
Growing audience demand has further spotlighted the industry, contributing to the increase in South Asian content at Vue cinemas.
The selection of films at Vue Reading this month highlights the diversity and richness of South Asian storytelling, offering audiences a chance to explore different cultures and narratives.
The films’ themes range from historical drama and thrilling police investigations to suspenseful mysteries, showcasing the breadth of talent and creativity within the South Asian film industry.